Why do people love Bugatti? Well, the obvious answer would be that they craft some of the fastest and most unbelievably powerful hypercars known to man, for starters. That only tells part of the story, though.
Beyond their victories on the track and their undying commitment to performance, Bugatti represents a way of living that most people can only imagine in their wildest dreams. In keeping with this ethos, Bugatti has sought to diversify their efforts into worlds wholly separate from the automotive industry. Now, clothing, home furnishings, art, and even architecture fall under the ever-expanding Bugatti umbrella of influence.
Are you ready to join the lifestyle?
Bugatti Fashion and Apparel
Bugatti’s been in the branded clothing game for quite a while now. Check out their official website or any of their global dealerships, and you’ll find all sorts of cool fits like the Bolide Bomber Jacket. Take a trip through their store and you’ll find everything from baseball caps and socks, to umbrellas and handbags, allowing fans the opportunity to represent their favorite brand no matter the occasion.
Recently, Bugatti has made strides with a new line of custom eyewear. Developed in tandem with Larry Sands, these collections are more than two years in the making, and they’re crafted using a mixture of sterling silver, palladium, and 18-carat gold for some serious star power.
Perhaps the most exciting new development is Bugatti’s recent collab with Adidas, another brand that prizes speed and craftsmanship above all else. This partnership bore an extremely exclusive run of football boots—only 99 were produced—featuring a Bugatti Blue and carbon fiber color scheme to reflect the automaker’s one-of-a-kind vehicles.
Bugatti Art and Sound
In the world of premium soundscapes, Bugatti is forging a new path forward thanks to a partnership with the audio wizards at Master & Dynamic. The idea for the collaboration reportedly took place during a Chiron test drive, and the fruits of this partnership include multiple next-level sound devices, including active noise canceling wireless earphones and surround sound wireless headphones, perfect for gaming, working out, and more.
Those are just the portable options. For the true audiophiles out there, there’s Tidal for Bugatti, an immersive home speaker system with a design modeled after the iconic Bugatti Type 41 Royale. The stylish speaker stack houses four subwoofers per speaker and a three-way front unit, and it is available in a multitude of colors and finishes. It’s a bold statement piece for any man cave, and pairs perfectly with the professional-grade IXO pool table, which boasts aeronautical-grade construction and gyroscopic self-leveling for use while out at sea.
And if you’re looking for something for the kiddos, Bugatti has you covered with the Bugatti Bolide Lego Technic kit, a perfect stocking stuffer or birthday gift for speed-obsessed tykes. Actually, you’ll probably want one for yourself, too.
Bugatti Architecture
By far the biggest announcement recently from Molsheim is the unveiling of Bugatti’s very first real estate project, a high rise towering amongst the skyline of Dubai. Yes, you read that right.
2023 marked the announcement of Bugatti Residences by Binghatti (no relation). Rather than just slapping the Bugatti name on a luxury building and calling it a day, the brand sought to find a development firm that was open to collaborating to ensure that the building reflects the values that Bugatti brings to the table.
The residential skyscraper is reported to contain 182 individual residences, including 11 sky mansion penthouses, all furnished with bespoke Bugatti-brand pieces crafted by Luxury Living Group, the masterminds responsible for the Bugatti Home Collection.
This project represents the absolute pinnacle of the Bugatti brand, and it serves as the bellwether for luxury automakers everywhere seeking to curate a unique and immersive lifestyle for its clients and fans.
Become a Part of the Bugatti Brand Lifestyle Today
Whether you’re looking for a luxury hypercar like the Bugatti Chiron for sale near Aventura, or you’re just looking to cop a slick new jacket to add to your wardrobe, Braman Bugatti Miami has your back. Contact us on our website, or dial (786) 646-0787 to speak directly to us at Miami’s exclusive Bugatti dealership.