Bugatti vehicles are among the most bespoke vehicles available anywhere in the world. Every new model is a blank canvas, allowing you the opportunity to create a truly one-of-a-kind supercar that perfectly reflects its driver.
Needless to say, we take this process very seriously.
With literally thousands of different paint, body panel, and upholstery options, designing your own custom Bugatti can seem a little daunting—and that’s what we’re here for. Let’s walk through just a few of the incredible options available to new Bugatti buyers.
Bugatti Sur Mesure—The Official Customization Program
Due to the ever-growing demand for ultra-tailored Bugatti creations, the company recently unveiled the Sur Mesure program, which actually translates to “tailored.”
Bugatti has a history of working with high-profile clients to deliver bespoke creations. Now, they promise the process is more streamlined than ever, with one-to-one support from the Sur Mesure team to execute the perfect vision of what a custom Bugatti can truly be.
One of the first-ever official Sur Mesure projects was the Bugatti Chiron Pur Sport Grand Prix, customized as an homage to Louis Chiron, the famed driver for whom the model itself is named. This uber-special Chiron Pur Sport is adorned with a hand-painted “32,” which was Chiron’s number when he won the French Grand Prix in a Bugatti Type 51. The vehicle also features multiple motifs that were created using entirely new processes developed by the artists of Sur Mesure, guaranteeing that there really is no other Bugatti anywhere like it.
Other Sur Mesure creations include the Chiron ‘Zebra 1 of 1’ and the Divo ‘Ladybug.’ All of these custom models have been recognized across the world as feats of uncompromising design and beauty, and Sur Mesure gives you the opportunity to join this pantheon with your very own Bugatti Chiron or Veyron customization.
Reinventing How We Think of Color
Did you know that the potential Bugatti Chiron paint color options are practically endless?
The bodywork of a custom Bugatti is said to take over 600 hours of precision labor. The Sur Mesure craftspeople hold themselves to the highest standards in the entire automotive world, applying multiple layers following the commissioner’s desires.
The process always begins with a thorough inspection of each body panel, in order to fix even the most minute imperfections before paint is applied. Once this thorough inspection is complete, the color experts move on to the next phase, applying multiple coats of high-quality primer, and this phase alone can take upwards of 100 hours to complete. Only after this precoat is complete do they move on to actually painting the car, then polishing to achieve the utmost lustrous perfection. All in all, this process usually takes weeks. It is a testament to how far the professionals at Bugatti will go to deliver the highest quality product.
Through this process, the Bugatti painting specialists are able to create wholly unique color palettes to fit any motif. According to President of Bugatti Automobiles Christophe Piochon, this is done in keeping with the ethos of Ettore Bugatti himself, to ensure that “every aspect of design and production is completed with dedication to aesthetic excellence.”
Authentic Bugatti Accessories, Add-Ons, and Apparel
Even after you’ve commissioned your very own hyper sports car, the customization doesn’t stop there. Simply contact a Bugatti dealership near you to discover a whole world of OWM Bugatti parts, including sound systems, wheel covers and rims, performance tires, roof racks, wheel covers, floor mats, and much, much more.
Bugatti also offers the opportunity to customize yourself with trademark apparel, so you can look the part even when you’re not standing right next to your timeless creation. Our store stocks Bugatti bags, jackets, wallets, belt buckles, and handcrafted luggage.
Are you ready to enter the world of iconic luxury supercars? Contact Braman at (786) 577-5216 to custom order a Bugatti from our expert team in Miami today.